Global Social Media and Content Manager
250 000 ₽
Опыт работы 4-6 года
Отрасль медицина, фармацевтика, аптеки
Global Social Media and Content Manager (pharma).
- Create, develop and execute social media and influencer marketing strategies, both organic and paid, in line with broader company goals and direction.
- Act as the social media gatekeeper, ensuring that all posts ladder up to overarching social media strategy for each platform and overall brand strategy
- Leverage data, insights and industry/competitor trends to craft impactful strategies that support Company’s digital-first global marketing strategy
- Measure, listen, report and utilize consumer and business insights to inform future strategies and approaches
- Management of paid social, including ad setup, audience development, data analysis and ad optimization
- Oversees and collaborates with the different agencies and partners to create and deliver appealing and engaging content across all digital channels and platforms (social media and websites) that drive sales and awareness for our products.
- Support in the professionalization and strategic (further) development of search engine optimization (SEO) for all Company’s websites to increase digital visibility
- Analyze traffic/behaviour of visitors of our channels continually improving content and user experience.
- Reporting – provide monthly reporting on performance for each social platform and website, highlight key insights and opportunities
- Bachelor’s degree in marketing, advertising or related program or equivalent work experience
- 4+ years’ experience in SMM/Content
- Knowledge of social media marketing tools such as Facelift, Buffer or Hootsuite
- Proven experience with developing new campaigns, executing and auditing established campaigns and providing recommendations and solutions to improve performance
- Good understanding of business KPI`s and solution orientation
- Good knowledge of Russian and English language, German would be a plus.
- Willingness to move to Germany after 4-6 months of work from Russia.